价格月刊
價格月刊
개격월간
Prices Monthly
2013年
11期
87~90
,共null页
会展顾客 绿博会 顾客满意度
會展顧客 綠博會 顧客滿意度
회전고객 록박회 고객만의도
customers of trade fairs, Green Food Expo, customer satisfaction
对2011年第四届“绿博会”的问卷调查结果表明,会展顾客对本次会展的总体满意度一般,主要存在以下不足：品牌知名度不高,影响力不大；会展缺乏总体定位,水平参差不齐；现场管理失当,展馆卫生较差；缺乏专业会展人员,服务水平不高.应从加强会展品牌建设,做大绿博会影响力；加强会展现场管理,提高展会品质和水平；注重会展专业人才培养,提升从业人员综合素质；完善会展基础设施和配套服务,提高服务水平等方面提高会展的举办能力.
對2011年第四屆“綠博會”的問捲調查結果錶明,會展顧客對本次會展的總體滿意度一般,主要存在以下不足：品牌知名度不高,影響力不大；會展缺乏總體定位,水平參差不齊；現場管理失噹,展館衛生較差；缺乏專業會展人員,服務水平不高.應從加彊會展品牌建設,做大綠博會影響力；加彊會展現場管理,提高展會品質和水平；註重會展專業人纔培養,提升從業人員綜閤素質；完善會展基礎設施和配套服務,提高服務水平等方麵提高會展的舉辦能力.
대2011년제사계“록박회”적문권조사결과표명,회전고객대본차회전적총체만의도일반,주요존재이하불족：품패지명도불고,영향력불대；회전결핍총체정위,수평삼차불제；현장관리실당,전관위생교차；결핍전업회전인원,복무수평불고.응종가강회전품패건설,주대록박회영향력；가강회전현장관리,제고전회품질화수평；주중회전전업인재배양,제승종업인원종합소질；완선회전기출설시화배투복무,제고복무수평등방면제고회전적거판능력.
The questionnaire shows not impressive customer satisfactions towards China Green Food Expo 2011, and the major deficiencies come as foloows： lack of high profile brands leads to insufficient influences; lack of overall positioning leads to uneven level; exibition site was not properly managed; lack of professional personnel Jeads to low level of service. Measures should be taken to strengthen brand building of the trade fair and site management as well, to focus on professional personnel cultivation, to improve infrastructure and supporting facilities, and to increase level of service.
