企业经济
企業經濟
기업경제
Enterprise Economy
2013年
11期
55~59
,共null页
客户感知 TPL物流柔性 云理论 云重心评价法
客戶感知 TPL物流柔性 雲理論 雲重心評價法
객호감지 TPL물류유성 운이론 운중심평개법
customer sensation; TPL service flexibility; cloud theory; method of membership cloud gravity center
物流服务柔性是物流需求客户选择第三方物流（TPL）必须考虑的关键因素之一，但在通常情况下物流需求客户对TPL物流服务柔性只能模糊感知而难以用精确数值衡量，引入云理论中的云重心评价法，通过自然语言表达的某个定性概念向具体数值表示的云模型转换，进而实现TPL物流服务柔性程度的精确度量，使动态需求下的客户评价更具解释意义。文章在阐述云理论与云重心评价法基础上，以江门TPL物流配送企业物流服务柔性评价为例，从配送柔性、订货柔性、仓储柔性三个维度构建了TPL物流柔性测度指标体系，提出了TPL物流柔性测度具体步骤，通过各指标权重的确定、各指标评语值的云模型转换、各测评指标的云模型表示以及加权偏离度的计算，实证分析了该方法应用的可行性，最后还就物流柔性测度应注意的几个问题进行了讨论与分析。
物流服務柔性是物流需求客戶選擇第三方物流（TPL）必鬚攷慮的關鍵因素之一，但在通常情況下物流需求客戶對TPL物流服務柔性隻能模糊感知而難以用精確數值衡量，引入雲理論中的雲重心評價法，通過自然語言錶達的某箇定性概唸嚮具體數值錶示的雲模型轉換，進而實現TPL物流服務柔性程度的精確度量，使動態需求下的客戶評價更具解釋意義。文章在闡述雲理論與雲重心評價法基礎上，以江門TPL物流配送企業物流服務柔性評價為例，從配送柔性、訂貨柔性、倉儲柔性三箇維度構建瞭TPL物流柔性測度指標體繫，提齣瞭TPL物流柔性測度具體步驟，通過各指標權重的確定、各指標評語值的雲模型轉換、各測評指標的雲模型錶示以及加權偏離度的計算，實證分析瞭該方法應用的可行性，最後還就物流柔性測度應註意的幾箇問題進行瞭討論與分析。
물류복무유성시물류수구객호선택제삼방물류（TPL）필수고필적관건인소지일，단재통상정황하물류수구객호대TPL물류복무유성지능모호감지이난이용정학수치형량，인입운이론중적운중심평개법，통과자연어언표체적모개정성개념향구체수치표시적운모형전환，진이실현TPL물류복무유성정도적정학도량，사동태수구하적객호평개경구해석의의。문장재천술운이론여운중심평개법기출상，이강문TPL물류배송기업물류복무유성평개위례，종배송유성、정화유성、창저유성삼개유도구건료TPL물류유성측도지표체계，제출료TPL물류유성측도구체보취，통과각지표권중적학정、각지표평어치적운모형전환、각측평지표적운모형표시이급가권편리도적계산，실증분석료해방법응용적가행성，최후환취물류유성측도응주의적궤개문제진행료토론여분석。
Logistics service flexibility is one of the key factors for logistics demand customers to choose the 3rd party logistics （TPL）. In normal times, logistics demand customers can vaguely feel and hardly measure the 3rd party logistics service flexibility. This paper introduces the method of membership cloud gravity center in Cloud Theory, conducts a transformation from a qualitative concept in natural language expression to a cloud model in the specific numerical expressions to achieve accurate measure- ments about the 3rd party logistics service flexibility and make the customer evaluation more explanatory under the dynamic demand. On the basis of expounding the Cloud Theory and the method of membership cloud gravity center, by taking the evaluation of service flexibility of the 3rd party logistics enterprise in Jiangmen for example, the measurement index system for the 3rd party logistics service flexibility is established from the three dimensions of distribution flexibility, order flexibility, warehousing flexibility. The paper describes specific steps for the TPL logistics flexible measurement and positively analyses the applicability and feasibility of the method by the determination of weights of each index, the transformation from remark grades of each index to cloud model, cloud mode/ expressions of each index and the calculations of the weighted deviation degrees. Finally, several logistics service flexibility measurement problems which should be paid attention to are discussed and analyzed.
