西南交通大学学报:社会科学版
西南交通大學學報:社會科學版
서남교통대학학보:사회과학판
Journal of Southwest Jiaotong Universit(Social Science Edition)
2013年
6期
59~64
,共null页
高校校报 文化版面 光明日报 校园传媒
高校校報 文化版麵 光明日報 校園傳媒
고교교보 문화판면 광명일보 교완전매
university newspapers ; cultural page ; Guangming Daily; campus media
长期以来,高校校报文化版面主要以文艺副刊形式出现,其形式和内容相对单一、琐碎,往往成为新闻版面的补充甚至附庸.为加强高校校报文化版面的创新,运用内容分析法对国家级报刊《光明日报》主要文化版面进行分析,发现近年来《光明日报》文化版面相关文章数、配图数、栏目数均大幅度增长,选题策划紧扣国家文化政策,稿件类型灵活多样,注重深度报道和发表评论性文章.由此可见,要开拓高校校报文化版面的新天地,就不仅要重视高校校报在大学文化建设中的作用,还要加强高校校报文化版面的选题策划,加大文化版面的配图数、栏目数,精心打造高校校报的视觉文化,同时加强校报文化版面编辑队伍和评论员队伍的建设.
長期以來,高校校報文化版麵主要以文藝副刊形式齣現,其形式和內容相對單一、瑣碎,往往成為新聞版麵的補充甚至附庸.為加彊高校校報文化版麵的創新,運用內容分析法對國傢級報刊《光明日報》主要文化版麵進行分析,髮現近年來《光明日報》文化版麵相關文章數、配圖數、欄目數均大幅度增長,選題策劃緊釦國傢文化政策,稿件類型靈活多樣,註重深度報道和髮錶評論性文章.由此可見,要開拓高校校報文化版麵的新天地,就不僅要重視高校校報在大學文化建設中的作用,還要加彊高校校報文化版麵的選題策劃,加大文化版麵的配圖數、欄目數,精心打造高校校報的視覺文化,同時加彊校報文化版麵編輯隊伍和評論員隊伍的建設.
장기이래,고교교보문화판면주요이문예부간형식출현,기형식화내용상대단일、쇄쇄,왕왕성위신문판면적보충심지부용.위가강고교교보문화판면적창신,운용내용분석법대국가급보간《광명일보》주요문화판면진행분석,발현근년래《광명일보》문화판면상관문장수、배도수、란목수균대폭도증장,선제책화긴구국가문화정책,고건류형령활다양,주중심도보도화발표평론성문장.유차가견,요개탁고교교보문화판면적신천지,취불부요중시고교교보재대학문화건설중적작용,환요가강고교교보문화판면적선제책화,가대문화판면적배도수、란목수,정심타조고교교보적시각문화,동시가강교보문화판면편집대오화평론원대오적건설.
For a long time, the cultural pages of university newspapers mainly take the form of literary supplement, and its form and content are relatively simple and trivial, which often become subservient to and supplement for news pages. To strengthen the innovation of cultural pages of college newspapers, we analyzed the cultural pages of the national newspaper Guangming Daily with content analysis methods, and found cultural related articles increased significantly with number of figure captions and columns in recent years. The subject planning is closely linked to national culture policies and different types of manuscripts. The editors pay attention to the depth of coverage and commentary. Therefore, we suggest to further emphasize the role of college newspapers in the university cultural construction, strengthen the subject planning in the culture pages of college newspapers, forge the visual culture of college newspapersby adding more figure captions and columns, and to develop the the teams of editors and commentators for the cultural pages of university newspapers.