CAJ | 학술논문

从2009年开始，相亲节目就成为了中国电视节目创作的热点。电视节目相亲热潮与社会的进步、媒介的发展、人的价值观念的改变息息相关。纵观现今国内各级电视媒体，电视相亲节目至少有40多档，而这些节目或多或少都出现了同质化的现象：相似的节目服务功能、共同的国外类型节目引进、相通的真人秀节目形式等。在激烈的竞争中，这些内容相近、形式类似的相亲节目究竟该如何寻找到突围之路，通过对几个热播相亲节目的横向比较，总结剖析了相亲节目差异化竞争的策略：明晰节目定位与提升制作水准。
종2009년개시，상친절목취성위료중국전시절목창작적열점。전시절목상친열조여사회적진보、매개적발전、인적개치관념적개변식식상관。종관현금국내각급전시매체，전시상친절목지소유40다당，이저사절목혹다혹소도출현료동질화적현상：상사적절목복무공능、공동적국외류형절목인진、상통적진인수절목형식등。재격렬적경쟁중，저사내용상근、형식유사적상친절목구경해여하심조도돌위지로，통과대궤개열파상친절목적횡향비교，총결부석료상친절목차이화경쟁적책략：명석절목정위여제승제작수준。
Beginning in 2009, blind date TV Show has become the hot spot of the television programs. The popu-larity of blind date TV Show is a result of social progress, media development and change in value. To observe to-days domestic television media at all levels, we may find there are over forty files of date type of program. These programs are more or less appearing the phenomenon of homogenization： similar program service function, same foreign program type, common forms of reality TV show, and so on. In the fierce competition, how can these programs similar to each other find their own differences in the development of the road？ This article, in order to compare several popular blind date TV shows, analyzes the strategy of ＂differentiation＂： clear program localiza-tion and improvment of production values. We hope our article, on the analysis of blind date TV Show, can proivde some enlightment for programmer, thereby futher improing program production level.