CAJ | 학술논문

作为电视媒介与传统相亲的融合，电视相亲节目自出现在中国电视荧屏之上就一直备受关注。在经历以20世纪八九十年代之交婚介为主的试水期以及新旧世纪交替以综艺娱乐为主的探索期之后，以2010年《非诚勿扰》为标志的繁荣期到来，一时间各种相亲节目充斥荧屏。热闹背后，电视相亲节目也需要从发展的历程中追寻，在比较中发现“同”与“不同”之处，并从同质化与特征化的比较中得出保持长久生命力和维持较高收视率的发展之路，即不仅要克服盲目同质化的问题，还需要不断提升节目质量，并坚守内蕴的文化品格。
작위전시매개여전통상친적융합，전시상친절목자출현재중국전시형병지상취일직비수관주。재경력이20세기팔구십년대지교혼개위주적시수기이급신구세기교체이종예오악위주적탐색기지후，이2010년《비성물우》위표지적번영기도래，일시간각충상친절목충척형병。열료배후，전시상친절목야수요종발전적역정중추심，재비교중발현“동”여“불동”지처，병종동질화여특정화적비교중득출보지장구생명력화유지교고수시솔적발전지로，즉불부요극복맹목동질화적문제，환수요불단제승절목질량，병견수내온적문화품격。
With television media integration with traditional matchmaking, TV hit shows appearing on television screens in China have been of concern. After the turn of the eighties and nineties in order to test the water-based matchmaking and a new century of entertainment based around the variety of exploration period, in 2010, ＂You Are the One＂ as a symbol of prosperity arrival popular program ratings attracted countless people＇s eyes, which was a time filled with a variety of programs dear to the screen. Excitement behind the TV hit shows also need to be carefully understood from pursuing the course of development. In comparison we have found the ＂same＂ and ＂different＂ places, and from a homogeneous comparison, we may find the way to maitian the vitality of the TV programs and long-term audience rating, so to keep TV hit shows stable and healthy, not only to overcome the problem of blind homogenization, but also to continuousIy improve the quality of programs and to adhere to intrin-sic cultural character.