武汉体育学院学报
武漢體育學院學報
무한체육학원학보
Journal of Wuhan Institute of Physical Education
2013年
11期
36~39
,共null页
中国职业篮球联赛 市场化 赛事品牌
中國職業籃毬聯賽 市場化 賽事品牌
중국직업람구련새 시장화 새사품패
CBA; marketization; event brand
中国职业篮球联赛赛事规模和社会影响呈良性发展态势.通过文献资料法、比较法、专家访谈法和逻辑分析法等研究方法,提出赛事以市场化为源动力来进行赛事品牌发展的战略,进而促进赛事整体产业链的营销、转型升级.提出加强俱乐部之间的有序竞争,处理好政府与市场之间的关系,组建专营公司等品牌发展路径.
中國職業籃毬聯賽賽事規模和社會影響呈良性髮展態勢.通過文獻資料法、比較法、專傢訪談法和邏輯分析法等研究方法,提齣賽事以市場化為源動力來進行賽事品牌髮展的戰略,進而促進賽事整體產業鏈的營銷、轉型升級.提齣加彊俱樂部之間的有序競爭,處理好政府與市場之間的關繫,組建專營公司等品牌髮展路徑.
중국직업람구련새새사규모화사회영향정량성발전태세.통과문헌자료법、비교법、전가방담법화라집분석법등연구방법,제출새사이시장화위원동력래진행새사품패발전적전략,진이촉진새사정체산업련적영소、전형승급.제출가강구악부지간적유서경쟁,처리호정부여시장지간적관계,조건전영공사등품패발전로경.
The scale of CBA has become enlarged and its impact has become more profound. Therefore, marketiza- tion of the brand building is necessary, which means more innovation and better restructuring and upgrading of the whole CBA event industry chain. Moreover, orderly competition between clubs, balanced relationship between gov- ernment and market, formation of incorporating specialized companies are important.
