CAJ | 학술논문

广州把承办亚运会作为发展契机，在亚运前后几年时间里承办了数百场体育赛事，推动城市跨越式发展，并形成了独特的城市文化现象。体育赛事作为一种文化丰富了广州城市文化的内涵，从而提升了城市的文化软实力。在后亚运时期要从打造具有特色体育赛事精品、发展景观体育塑造城市形象、发挥区域体育赛事网络优势、发展现代体育文化产业集群、提升体育新闻媒体传播效果和重视体育赛事人才资源开发等六个方面提升广州城市文化软实力，走新型城市化发展道路，把广州建设成为国家体育名城、国际体育竞赛中心和国际体育大赛交流中心。
엄주파승판아운회작위발전계궤，재아운전후궤년시간리승판료수백장체육새사，추동성시과월식발전，병형성료독특적성시문화현상。체육새사작위일충문화봉부료엄주성시문화적내함，종이제승료성시적문화연실력。재후아운시기요종타조구유특색체육새사정품、발전경관체육소조성시형상、발휘구역체육새사망락우세、발전현대체육문화산업집군、제승체육신문매체전파효과화중시체육새사인재자원개발등륙개방면제승엄주성시문화연실력，주신형성시화발전도로，파엄주건설성위국가체육명성、국제체육경새중심화국제체육대새교류중심。
Guangzhou Asian Games as a development opportunity for Guangzhou, lots of sports events are hosted before and af- ter Guangzhou Asian Games in Guangzhou, which promoted the cityg development and formed a unique cultural phenomenon. Sports events as a culture that can rich Guangzhou＇s cultural connotation, and thereby enhance Guangzhou＇s cultural soft strength. After Guangzhou Asian Games, Guangzhou wants to enhance the cultural soft strength which needs to create charac- teristic sports products, develop the landscape sports and sports culture industry, display the regional sports network advanta- ges, promote the sports media dissemination effect and note the development of sports talent resources. That taking a develop- ment new way to build Guangzhou into a national sports city, international sports center and international major sports exchange center.