CAJ | 학술논문

运用文献资料、调查、逻辑分析等方法，对我国体育品牌公司的上市路径、价值体现及效应进行研究和分析。结果表明：我国的体育品牌公司中在境内外证券交易所上市融资的路径宽泛，如在国内A股、东南亚、香港联交所以及美国纳斯达克市场等上市融资；体育制造及消费类公司占据多数；品牌上市后在国际市场上销路较好；公司品牌价值和投资价值比较理想；国内外投资者的投资热情和蝴蝶效应也较为显著。由于上市整体数量较少，与我国体育产业的规模和前景不相匹配，显示出行业发展不均衡。但这些公司为我国体育品牌拓宽了的融资之路，与资本市场融合积累了经验。
운용문헌자료、조사、라집분석등방법，대아국체육품패공사적상시로경、개치체현급효응진행연구화분석。결과표명：아국적체육품패공사중재경내외증권교역소상시융자적로경관범，여재국내A고、동남아、향항련교소이급미국납사체극시장등상시융자；체육제조급소비류공사점거다수；품패상시후재국제시장상소로교호；공사품패개치화투자개치비교이상；국내외투자자적투자열정화호접효응야교위현저。유우상시정체수량교소，여아국체육산업적규모화전경불상필배，현시출행업발전불균형。단저사공사위아국체육품패탁관료적융자지로，여자본시장융합적루료경험。
Using the methods of literature review, investigation, logic analysis and so on, this paper studies the listed path and the value effect of China＇s sports brand companies. The results showed that： the path for China＇s sport brand companies in the domestic and foreign stock exchange listing and financing is broad, such as in the domestic A shares, Southeast Asia, the Hong Kong stock exchange and NASDAQ markets such as the United States of America so listed financing; the sports manufac- turing and consumer companies make up majority; many brands have opened market in the international market after being lis- ted; highlight the company~ brand value and the value of investment; domestic and foreign investors ＂enthusiasm and the but- terfly effect is also more prominent. The overall listed number is limited, which doesnt match China＇s sports industry scale and the prospects, and shows industry development is not balanced. The companies broaden the financing road for China＇s sports brand, and have accumulated experience for capital market integration.