CAJ | 학술논문

混合模式调查收集数据的有效性需以模式间测量等同为前提.以往调查模式间的测量等同研究尚未考虑文化因素的影响.本研究通过两个自我创新能力评价量表,基于中美两国数据,运用多组确认性因子分析法考察了将由网络调查和纸笔调查构成的混合调查模式应用于自我能力和行为评估时的测量等同问题.结果在美国的样本中发现创新能力评价量表在两种调查模式下具有测量不变性,而在中国的样本中只发现强因子测量不变性,提示混合模式调查下测量不等同的出现是调查模式和文化因素共同导致的结果.我们认为,集体主义文化扩大与强化了纸笔调查和网络调查之间的匿名感知差异,进而受访者可能在网络调查中呈现出“满意决策”作答行为或在线下的调查中呈现出“社会称许性作答行为”,从而增加了出现测量不等同的可能性.
혼합모식조사수집수거적유효성수이모식간측량등동위전제.이왕조사모식간적측량등동연구상미고필문화인소적영향.본연구통과량개자아창신능력평개량표,기우중미량국수거,운용다조학인성인자분석법고찰료장유망락조사화지필조사구성적혼합조사모식응용우자아능력화행위평고시적측량등동문제.결과재미국적양본중발현창신능력평개량표재량충조사모식하구유측량불변성,이재중국적양본중지발현강인자측량불변성,제시혼합모식조사하측량불등동적출현시조사모식화문화인소공동도치적결과.아문인위,집체주의문화확대여강화료지필조사화망락조사지간적닉명감지차이,진이수방자가능재망락조사중정현출“만의결책”작답행위혹재선하적조사중정현출“사회칭허성작답행위”,종이증가료출현측량불등동적가능성.
This study aims at revealing the measurement vari- ance generation mechanisms in a mixed Internet and paper- based survey by employing a cross -ethnic method. Multiple - group confirmatory factor analysis is used. Results show that the survey data collected in the U. S. through the two survey modes demon- strate measurement invariance while data collected in China exhibit distinct response variances and dissim- ilar latent variable means, albeit there exists equal underlying theoretical structure. In addition, the data collected in China rejects the equality of item inter-cepts across the two survey modes. The results indi- cate that collectivistic culture can exert significant impact on measurement invariance of scales in mixed - mode survey designs. The results provide research- ers in collectivistic cultures with information on the feasibility of integrating data collected via Internet surveys with the paper- based surveys.