企业经济
企業經濟
기업경제
Enterprise Economy
2013年
12期
23~27
,共null页
战略决策 SWOT和QSPM 联合应用
戰略決策 SWOT和QSPM 聯閤應用
전략결책 SWOT화QSPM 연합응용
strategic decision; SWOT and QSPM; joint application
战略决策分析工具是企业战略咨询及管理咨询实务中经常使用的分析方法。传统的战略决策分析工具以定性研究为主，缺乏系统的评估框架。SWOT和QSPM是战略学界及咨询界广为认可的两种战略分析工具，本文就两者的联合应用展开了理论和案例分析。分析发现：SWOT和QSPM的联合应用不但解决了传统SWOT主观性过强的问题，还为战略选择提供了系统的评估框架和严谨的科学依据。
戰略決策分析工具是企業戰略咨詢及管理咨詢實務中經常使用的分析方法。傳統的戰略決策分析工具以定性研究為主，缺乏繫統的評估框架。SWOT和QSPM是戰略學界及咨詢界廣為認可的兩種戰略分析工具，本文就兩者的聯閤應用展開瞭理論和案例分析。分析髮現：SWOT和QSPM的聯閤應用不但解決瞭傳統SWOT主觀性過彊的問題，還為戰略選擇提供瞭繫統的評估框架和嚴謹的科學依據。
전략결책분석공구시기업전략자순급관리자순실무중경상사용적분석방법。전통적전략결책분석공구이정성연구위주，결핍계통적평고광가。SWOT화QSPM시전략학계급자순계엄위인가적량충전략분석공구，본문취량자적연합응용전개료이론화안례분석。분석발현：SWOT화QSPM적연합응용불단해결료전통SWOT주관성과강적문제，환위전략선택제공료계통적평고광가화엄근적과학의거。
Strategic decision tools are analytic methods in strategy consulting and management consuhancy practices of enterprises. Traditional strategic decision tools, which mainly depend on qualitative research, lack a systematic scheme for evaluation. SWOT and QSPM are widely acknowledged by strategic scholars and consultants. This paper develops a joint application of them and also puts forward a theoretical and case analysis with joint application of the two tools, which not only solves the problem of being too subjective, but also proposes a systematic evaluation framework and a strict scientific basis.
