CAJ | 학술논문

校园招聘是大学生实现就业的有效途径之一。本文依据工作搜寻理论提出研究假设，采用访谈法收集西北农林科技大学2013届毕业生参加校园招聘的信息资料。研究表明，影响校园招聘有效性的因素有：企业校园招聘时间提前、招聘人员缺乏专业性、高校地理位置偏远、校园招聘会的不同组织形式、就业指导和职业生涯辅导缺失等。为此，提出建立校园招聘信息管理平台、从入学开始帮助学生规划未来职业生涯、建立就业服务机构与用人单位的沟通机制，以及重视学生“情商”培养等措施来提高校园招聘有效性。
교완초빙시대학생실현취업적유효도경지일。본문의거공작수심이론제출연구가설，채용방담법수집서북농림과기대학2013계필업생삼가교완초빙적신식자료。연구표명，영향교완초빙유효성적인소유：기업교완초빙시간제전、초빙인원결핍전업성、고교지리위치편원、교완초빙회적불동조직형식、취업지도화직업생애보도결실등。위차，제출건립교완초빙신식관리평태、종입학개시방조학생규화미래직업생애、건립취업복무궤구여용인단위적구통궤제，이급중시학생“정상”배양등조시래제고교완초빙유효성。
Campus recruitment is one of the effective ways to realize university students＇ employment. This article is based on the theory of job search and puts forward the research hypothesis by using the method of interview to collect the information of graduates of 2013 to participate in campus recruitment of Northwest A＆F University. Studies show that the influencing factors of campus recruitment effectiveness are： time advance of enterprise campus recruitments, lack of profi~ssional recruiters, the geograph- ical positions of colleges and universities, campus recruitment organization form, and lack of employment guidance and career counseling, etc. This paper puts forward the effective measures such as founding campus recruitment information management platform, helping students plan for the future career starting from their entrance to university, establishing the communication mechanism between employment service agencies and employers, and paying attention to the cuhivation of students＇ EQ to improve campus recruitment effectiveness.