CAJ | 학술논문

旅行社本质上就是一个网络型组织，它将饭店、交通、景点等组织联系起来，为游客提供完整的旅游服务。旅行社集团扩大规模后存在着多种产权组织，这个大型旅行社网络组织最终提供的服务质量决定了企业竞争力的高低。旅行社需要打造强势企业文化，加强向网络组织辐射企业文化的能力，加强网络组织认同型信任建设。
여행사본질상취시일개망락형조직，타장반점、교통、경점등조직련계기래，위유객제공완정적여유복무。여행사집단확대규모후존재착다충산권조직，저개대형여행사망락조직최종제공적복무질량결정료기업경쟁력적고저。여행사수요타조강세기업문화，가강향망락조직복사기업문화적능력，가강망락조직인동형신임건설。
The travel agency is essentially a network organization. It linked the hotel, transportation, attractions and others, to provide complete travel service for tourists. Travel groups to expand the scale there are a variety of forms of organizations. The quality of service of travel agency ultimately determines enterprises competitive power. The travel agency develops network based organization unity need to construct identity values based trust. This paper approaches to establish the travel agency network organizational culture competitiveness.