CAJ | 학술논문

青藏入境旅游业的发展,对区域经济具有重要意义.本文依据《中国旅游统计年鉴》和《中国入境旅游者抽样调查资料》的基础性数据,采用SWOT分析法,对青藏入境旅游业现状和存在问题进行了研究,认为青藏地区入境旅游经济总量较低,市场潜力巨大,旅游资源优势与环境劣势并存,发展机遇良好,但面临挑战与威胁,并提出了相关建议,旨在为区域入境旅游业及经济发展提供参考.
청장입경여유업적발전,대구역경제구유중요의의.본문의거《중국여유통계년감》화《중국입경여유자추양조사자료》적기출성수거,채용SWOT분석법,대청장입경여유업현상화존재문제진행료연구,인위청장지구입경여유경제총량교저,시장잠력거대,여유자원우세여배경열세병존,발전궤우량호,단면림도전여위협,병제출료상관건의,지재위구역입경여유업급경제발전제공삼고.
The entry tourism development in Qinghai -Tibet area is meaningful to the regional economy. This paper investigates the present situation and the problems of entry tourism develc ing to China Tourism Statistical Yearbook and China Inbound Tourism Sampling pment in Qinghai - Tibet area accord- Survey Data by using AWOT analysis method. We believe the inbound tourism economy is low but it has very big potential. Tourism resources superiority and the environment disadvantages coexist. The developing opportunity is good but there exist the challenges and threats. The paper puts forward the relevant suggestion to provide some reference for the inbound tourism and eco- nomic development.