浙江师范大学学报:社会科学版
浙江師範大學學報:社會科學版
절강사범대학학보:사회과학판
Journal of Zhejiang Normal University:Social Sciences
2013年
6期
71~76
,共null页
养生旅游 无景点旅游 智慧旅游
養生旅遊 無景點旅遊 智慧旅遊
양생여유 무경점여유 지혜여유
health tourism ; non-scenic-spot travel ; ICT-based tourism
无景点养生旅游是养生旅游步入成熟期的一种新业态。无景点养生旅游糅合了无景点旅游与养生旅游的概念,是现有旅游健康性受到挑战、吸引物不断泛化、旅游者养生旅游需求旺盛和旅游业发展趋于成熟背景下的必然产物。无景点养生旅游的主要特征是自主性、养生性与经济性。在开发过程中,要以自然人文养生资源为依托,注重注入文化灵魂,深化区域内外合作,努力实现居民收入的增长,并通过智慧旅游建设实现整合营销,树立无景点养生旅游目的地品牌形象。
無景點養生旅遊是養生旅遊步入成熟期的一種新業態。無景點養生旅遊糅閤瞭無景點旅遊與養生旅遊的概唸,是現有旅遊健康性受到挑戰、吸引物不斷汎化、旅遊者養生旅遊需求旺盛和旅遊業髮展趨于成熟揹景下的必然產物。無景點養生旅遊的主要特徵是自主性、養生性與經濟性。在開髮過程中,要以自然人文養生資源為依託,註重註入文化靈魂,深化區域內外閤作,努力實現居民收入的增長,併通過智慧旅遊建設實現整閤營銷,樹立無景點養生旅遊目的地品牌形象。
무경점양생여유시양생여유보입성숙기적일충신업태。무경점양생여유유합료무경점여유여양생여유적개념,시현유여유건강성수도도전、흡인물불단범화、여유자양생여유수구왕성화여유업발전추우성숙배경하적필연산물。무경점양생여유적주요특정시자주성、양생성여경제성。재개발과정중,요이자연인문양생자원위의탁,주중주입문화령혼,심화구역내외합작,노력실현거민수입적증장,병통과지혜여유건설실현정합영소,수립무경점양생여유목적지품패형상。
Non-scenic-spot health tourism is a new type of tourism due to the maturity of eco-tourism, which combines health tourism with non-scenic-spot travel. It is an inevitable outcome of the facts that the healthiness of the existing tourism has been challenged, tourism attraction has been generalized, there is huge demand in health tourism, and the tourism development tends to be mature. Autonomy, health and economy are three main characteristics of non-scenic-spot health tourism. When developing non-scenic-spot health tourism, we should base on natural and humanistic health resources, add cultural elements, and deepen re- gional cooperation so as to realize residents' income increase. We should also develop ICT-based tourism to realize integrated marketing so as to set up the brand image of the destination of non-scenic-spot health tourism.