CAJ | 학술논문

基于国内外软实力研究文献,考虑各指标间的交互影响、指标的数据获取和量化等因素,构建了包括三级指标的区域软实力评价指标体系,并利用网络层次分析法对江苏省的软实力进行评价.研究结果表明：江苏省的综合软实力排名为全国第二,这主要得益于其区域文化、科技创新能力以及和谐度的排名靠前,而扩散度、人口素质、区域环境以及公共服务的得分偏低.据此提出强化江苏省综合软实力的相应措施：应进一步强化各类传媒的扩散作用、完善公共服务体制以及优化投资以及居住环境等.
기우국내외연실력연구문헌,고필각지표간적교호영향、지표적수거획취화양화등인소,구건료포괄삼급지표적구역연실력평개지표체계,병이용망락층차분석법대강소성적연실력진행평개.연구결과표명：강소성적종합연실력배명위전국제이,저주요득익우기구역문화、과기창신능력이급화해도적배명고전,이확산도、인구소질、구역배경이급공공복무적득분편저.거차제출강화강소성종합연실력적상응조시：응진일보강화각류전매적확산작용、완선공공복무체제이급우화투자이급거주배경등.
On the basis of the research literature on soft power at home and abroad, this paper constructs an evaluation index system of regional soft power considering the interactive influence between indexes, the data acquisition and quantification of index. Then it uses the analytic net- work process（ANP） to evaluate the soft power of Jiangsu province. The research results show as follows：Jiangsu province is number two of comprehensive so{t power in China, which benefits from the high ranks of regional culture,science and technology innovation capability and har- monious degree, but diffusion degree, population quality,environment and public service are the disadvantage. Finally,it suggests that the diffu- sion effects of various media should be strengthened,and public service system should be improved,and environment should be optimized,etc.