工业技术经济
工業技術經濟
공업기술경제
Industrial Technology & Economy
2014年
1期
59~65
,共null页
企业社会责任 企业绩效 企业声誉
企業社會責任 企業績效 企業聲譽
기업사회책임 기업적효 기업성예
social responsibility; corporate reputation; corporate performance
企业社会责任的履行已成为企业可持续发展的重要条件。在综合国内外研究现状的基础上，本文提出公司声誉在企业社会责任对企业绩效的影响中具有中介效应。通过对194个样本企业调查研究，采用探索性因子分析和层次回归分析等统计分析，发现企业经济责任、法律责任、慈善责任和员工责任对公司声誉和企业绩效具有显著的正向影响，公司声誉在经济责任和法律责任对企业绩效的影响中具有完全中介作用；在慈善责任和员工责任对企业绩效影响中具有部分中介作用。
企業社會責任的履行已成為企業可持續髮展的重要條件。在綜閤國內外研究現狀的基礎上，本文提齣公司聲譽在企業社會責任對企業績效的影響中具有中介效應。通過對194箇樣本企業調查研究，採用探索性因子分析和層次迴歸分析等統計分析，髮現企業經濟責任、法律責任、慈善責任和員工責任對公司聲譽和企業績效具有顯著的正嚮影響，公司聲譽在經濟責任和法律責任對企業績效的影響中具有完全中介作用；在慈善責任和員工責任對企業績效影響中具有部分中介作用。
기업사회책임적리행이성위기업가지속발전적중요조건。재종합국내외연구현상적기출상，본문제출공사성예재기업사회책임대기업적효적영향중구유중개효응。통과대194개양본기업조사연구，채용탐색성인자분석화층차회귀분석등통계분석，발현기업경제책임、법률책임、자선책임화원공책임대공사성예화기업적효구유현저적정향영향，공사성예재경제책임화법률책임대기업적효적영향중구유완전중개작용；재자선책임화원공책임대기업적효영향중구유부분중개작용。
Corporate social responsibility has great importance on the sustainable development of enterprises. Based on the current research, this paper considered that corporate reputation had mediating effects on the impact of CSR on corporate performance. Based on the sample of 194 companies＇ investment, exploratory factor analysis and hierarchical regression analysis were applied for data analysis. The result indicated that economic responsibility, legal responsibility, charity responsibility and employee responsibility has significant pos- itive influence on corporate reputation and corporate performance. Economic responsibility and legal responsibility does not affect perfor- mance directly since corporate reputation plays an intermediary role bellwecn them. Charity responsibility and employee responsibility had an indirect impact on corporate performance through the partial mediating; effect of corporate reputation.
