CAJ | 학술논문

当今社会,大众传播媒介对体育信息的传播作用与影响,已经得到社会广泛关注.人们在通过大众传播媒介获取体育信息的同时,得到娱乐、教育等需要的满足,培养积极的体育价值观念,从而形成健康的体育生活方式,因此,体育信息传播对人们体育生活方式的影响不容忽视.运用问卷调查法、深度访谈法、数理统计法,对体育信息受众的媒介接触情况进行抽样调查与统计分析,深入讨论不同类型体育信息受众的媒介接触情况,得出结论：性别和学历是决定体育信息受众类型的主要因素;体育信息是不同类别的受众人际体育传播的主要话题;积极受众在体育信息受众中表现突出.并提出大众传播媒介要积极创造机会、关注体育信息受众的潜在价值并加以利用等相关意见,以期能够为体育传媒在根据不同受众制定合理信息传播策略方面提供一定的参考建议.
당금사회,대음전파매개대체육신식적전파작용여영향,이경득도사회엄범관주.인문재통과대음전파매개획취체육신식적동시,득도오악、교육등수요적만족,배양적겁적체육개치관념,종이형성건강적체육생활방식,인차,체육신식전파대인문체육생활방식적영향불용홀시.운용문권조사법、심도방담법、수리통계법,대체육신식수음적매개접촉정황진행추양조사여통계분석,심입토론불동류형체육신식수음적매개접촉정황,득출결론：성별화학력시결정체육신식수음류형적주요인소;체육신식시불동유별적수음인제체육전파적주요화제;적겁수음재체육신식수음중표현돌출.병제출대음전파매개요적겁창조궤회、관주체육신식수음적잠재개치병가이이용등상관의견,이기능구위체육전매재근거불동수음제정합리신식전파책략방면제공일정적삼고건의.
In todayg society, the function and influence of the mass media of sport information has a- rouse wide concern. People get sports information, entertainment, education and other needs through the mass media at the same time, developing a positive sports values, thus, forming a healthy lifestyle of sports . So the influence of sports information dissemination on peopleg sport lifestyle can not be ignored. In this paper, we use questionnaires, interviews, and mathematical statistics to conducted a sample survey and a statistical analysis of the audiences of sports information media exposure scenar- ios, discussed the different types of sports information media audiences in - depth, then concluded： gender and education tever level are the main factors to determine the sports information audiences; sports information is the main topic of the different types of audiences; active andiences are out- standing among all other sports information audiences. Suggested the mass media actively create op- portunities, focus on the potential value of sports information＇ s audiences and make use of. Hope to provide some reference to sports medias for develop a reasonable strategy in accordance with dissemi- nation of information to different audiences to provide some reference.