CAJ | 학술논문

终端定制已成为移动互联网时代新的发展趋势。终端定制情形下，电信供应链主体主要包括电信运营商、内容与服务提供商以及终端厂商，构建供应链利润共享模型以实现利润共享直接关系到整个供应链的稳定性和持久性。在终端定制情形下，话费补贴也成了新的热点，将话费补贴引入利润共享模型，分析敏感系数和话费补贴对终端厂商利润、运营商利润以及供应链整体利润的影响具有十分重要的现实意义。最终的最优话费补贴数额，不仅使运营商快速扩大市场，减轻巨额话费补贴的压力，增强盈利能力，同时还可实现终端厂商利润的大幅度增长。
종단정제이성위이동호련망시대신적발전추세。종단정제정형하，전신공응련주체주요포괄전신운영상、내용여복무제공상이급종단엄상，구건공응련리윤공향모형이실현리윤공향직접관계도정개공응련적은정성화지구성。재종단정제정형하，화비보첩야성료신적열점，장화비보첩인입리윤공향모형，분석민감계수화화비보첩대종단엄상리윤、운영상리윤이급공응련정체리윤적영향구유십분중요적현실의의。최종적최우화비보첩수액，불부사운영상쾌속확대시장，감경거액화비보첩적압력，증강영리능력，동시환가실현종단엄상리윤적대폭도증장。
Terminal customization has become a new trend in the mobile Intemet era. Telecom operators, serv- ice providers and terminal manufacturers are the major operators of the telecom supply chain in terminal customiza- tion. To build a profit sharing model for shared profits among the operators bility of the supply chain. is of realistic significances efficients and fee subsidy s profit. The final optimal In the background of terminal customization, fee concerns directly the stability and dura- subsidy has become a new hot issue. It to introduce fee subsidy into profit sharing model and analyze the impact of sensitive co- on terminal manufacturers＇ profit, operators＇ profit, as well as the whole supply chain＇ fee subsidy will not only help telecom operators expand market rapidly, reduce huge fee subsidy pressure, and enhance their profitability, but help terminal manufacturers greatly increase their profit as well.