CAJ | 학술논문

移动互联网改写了人们接收和阅读信息的方式，以用户为中心进行互动和多级传播的社交网络使个人资讯体系的构建成为可能。本文以南都Daily和Zaker作为研究对象，试图比较这两个阅读App（Application第三方智能手机应用程序）在传播过程中内容来源、分享行为和受众反馈等方面的异同，得出一般性结论，探讨构建社会化交互阅读生态系统的可能性。
이동호련망개사료인문접수화열독신식적방식，이용호위중심진행호동화다급전파적사교망락사개인자신체계적구건성위가능。본문이남도Daily화Zaker작위연구대상，시도비교저량개열독App（Application제삼방지능수궤응용정서）재전파과정중내용래원、분향행위화수음반궤등방면적이동，득출일반성결론，탐토구건사회화교호열독생태계통적가능성。
The mobile internet has changed the ways which the people receiving and processing information, user-centered interaction and multistage transmission network has made it possible to construct personal information system. This paper made the Nandu Daily and Zaker as the research objects. The authors compared the s imilarities and differences between them in content sources, sharing behaviors and audience feedback in the process of transmission, At last, this paper drew a general conclusion and discussed the possibility of constructing social interactive reading ecosystem.