出版科学
齣版科學
출판과학
2014年
1期
76~78
,共null页
文学期刊 数字化 内容提供商 品牌理念 宣传推广
文學期刊 數字化 內容提供商 品牌理唸 宣傳推廣
문학기간 수자화 내용제공상 품패이념 선전추엄
Literary journals Digitized Content provider Brand concept Publicity promotion
在数字化背景下,利用数字媒体争取更多读者,拓展更广阔的市场空间已成为多家文学期刊社的共识。但在数字化运作中,如果忽略相关问题,其数字化之路也会遭遇困境。基于此,本文从强化文学内容提供商的角色意识、注意不同形态文学期刊的差异性和品牌理念的统一性、加强对数字文学期刊的宣传推广三方面提出文学期刊数字化运作中应注意的问题。
在數字化揹景下,利用數字媒體爭取更多讀者,拓展更廣闊的市場空間已成為多傢文學期刊社的共識。但在數字化運作中,如果忽略相關問題,其數字化之路也會遭遇睏境。基于此,本文從彊化文學內容提供商的角色意識、註意不同形態文學期刊的差異性和品牌理唸的統一性、加彊對數字文學期刊的宣傳推廣三方麵提齣文學期刊數字化運作中應註意的問題。
재수자화배경하,이용수자매체쟁취경다독자,탁전경엄활적시장공간이성위다가문학기간사적공식。단재수자화운작중,여과홀략상관문제,기수자화지로야회조우곤경。기우차,본문종강화문학내용제공상적각색의식、주의불동형태문학기간적차이성화품패이념적통일성、가강대수자문학기간적선전추엄삼방면제출문학기간수자화운작중응주의적문제。
In the digital context, using the digital media to attract more readers, and develop a broader market spaces has become the consensus of several literary periodicals. In the digital operation, if ignoring the problems related to the digitalization, the road will encounter difficulties. Based on this, this paper trys to put forward a few problems in digital operation of literary journals from strengthening the role of literary content providers awareness, pay attention to the differences of different forms of literary journals and brand concept of unity, to strengthen the promotion of digital literary journal.