CAJ | 학술논문

在服务业中，多数产品或服务创新无专利保护，且几乎不存在模仿成本，当某一企业率先创新后，其他企业会纷纷模仿，因此创新激励不足。本文运用博弈论的方法，从创新成果被模仿企业即时模仿和滞后模仿两个层次研究了企业创新行为，得出在无产权保护条件下，如果创新成果的销售速度快于模仿者的模仿速度，有利于创新；模仿者进入模仿时间长，也有利于创新。
재복무업중，다수산품혹복무창신무전리보호，차궤호불존재모방성본，당모일기업솔선창신후，기타기업회분분모방，인차창신격려불족。본문운용박혁론적방법，종창신성과피모방기업즉시모방화체후모방량개층차연구료기업창신행위，득출재무산권보호조건하，여과창신성과적소수속도쾌우모방자적모방속도，유리우창신；모방자진입모방시간장，야유리우창신。
In the service industry, most product or service innovation lacks the protection of property rights and the existence of imitating cost. When an enterprise makes any innovation, other enterprises will make instantaneous imitation, thus the enterprise is deficient of incentives to carry out product innovation. Based on the game theory, this paper studies the enterprise innovation at the levels where the innovation products are imitated by the imitating enterprises instantaneously or hysteretically and we have the conclusion that on the condition where there is no property fight protection, if the innovator＇ s sales speed is faster than the imita- tor＇ s imitation speed, it is favorable for the innovation, and if it takes the imitators longer to make the imitation, it is also favora- ble for the innovation.