CAJ | 학술논문

运用文献资料、逻辑分析等方法对美国运动游憩产业消费群体及经济贡献进行分析,发现市场经济环境下的游憩产业政策,消费理念培育下的全民休闲教育,健全体制支撑下的游憩服务系统,自然生态视野下的游憩设施规划,核心竞争力塑造下的营销创意是美国运动游憩产业发展的动因.启示我国应进一步发挥政府在运动游憩产业发展中的作用;关注全民休闲教育,培育游憩消费市场;构建游憩服务体系,重视发挥户外协会功能;因地制宜、突出特色,重视户外游憩设施规划;培育品牌赛事活动,适时打造营销创意平台.
운용문헌자료、라집분석등방법대미국운동유게산업소비군체급경제공헌진행분석,발현시장경제배경하적유게산업정책,소비이념배육하적전민휴한교육,건전체제지탱하적유게복무계통,자연생태시야하적유게설시규화,핵심경쟁력소조하적영소창의시미국운동유게산업발전적동인.계시아국응진일보발휘정부재운동유게산업발전중적작용;관주전민휴한교육,배육유게소비시장;구건유게복무체계,중시발휘호외협회공능;인지제의、돌출특색,중시호외유게설시규화;배육품패새사활동,괄시타조영소창의평태.
The paper analyzes the consumer groups of American sports recreation industry as well as its economic contributions with the help of literature materials and logic analysis. It is found that the following reasons are the main driving forces for the development of American sports recreation industry： the policy of sports recreation industry under a market economy environment, national leisure education formed by consumption concept, the recreational service system supported by a perfect institution, the planning of recreation facilities under natural ecological perspectives, the marketing originalities shaped by core competitiveness. It is suggested that Chinese government should play a more important role in developing sports recreation industry.; pay attention to national leisure education and set up recreational consumer market; build recreational service system and pay attention to developing the functions of outdoors associations; adjust measures to local conditions, highlight features, and emphasize the planning of outdoor recreation facilities ; host brand events and build marketing platform at proper time.