CAJ | 학술논문

政务微博是近几年发展起来的一种公共服务新模式。我国政务微博在实践发展过程中逐渐形成三种模式，未来发展应注重普及正确的运营理念，提高公务人员的新媒体素质，明确规定各类政务微博的功能，建立合理完善的政务微博开通、认证、组织管理、信息发布制度，形成科学的运营体系和管理队伍，统一政务微博的信息浏览平台，整合线上资源提供“一站式服务”，实现线上和线下的协同社会管理，建立由第三方机构进行监督的监督机制，建立科学合理的绩效激励机制。
정무미박시근궤년발전기래적일충공공복무신모식。아국정무미박재실천발전과정중축점형성삼충모식，미래발전응주중보급정학적운영이념，제고공무인원적신매체소질，명학규정각류정무미박적공능，건립합리완선적정무미박개통、인증、조직관리、신식발포제도，형성과학적운영체계화관리대오，통일정무미박적신식류람평태，정합선상자원제공“일참식복무”，실현선상화선하적협동사회관리，건립유제삼방궤구진행감독적감독궤제，건립과학합리적적효격려궤제。
Government micro-blog is a new mode for public service, and Chinese government microblog has gradually formed three modes in the development process. The further development of government microblogs should move towards popularizing the correct operational concepts, improving the public servants＇ literacy of new media, making clear the functions of various government microblogs, establishing a comprehensive system of government microblog opening, certification, organizational management as well as information release, constructing a scientific operational system and management team, providing one-stop service by unifying the information platforms of government microblogs and integrating the online resources to realize the coordination of online and offline social management, establishing a monitoring mechanism by a third party, and setting up a scientific and reasonable system of performance incentive.