河北大学学报:哲学社会科学版
河北大學學報:哲學社會科學版
하북대학학보:철학사회과학판
Journal of Hebei University(Philosophy and Social Science)
2013年
6期
144~146
,共null页
微博 官员微博 传播过程 策略
微博 官員微博 傳播過程 策略
미박 관원미박 전파과정 책략
microblog ; officials' microblog ; communication process ; strategy
经过近四年的发展,官员微博目前已成为官员问政并与民互动的重要手段。作为一种新兴的传播手段,微博的传播过程与传统的传播过程相比发生了很大变化,从传播者、传播内容、传播渠道、受传者和传播效果5个方面对官员微博进行了分析并提出了相应的使用策略。
經過近四年的髮展,官員微博目前已成為官員問政併與民互動的重要手段。作為一種新興的傳播手段,微博的傳播過程與傳統的傳播過程相比髮生瞭很大變化,從傳播者、傳播內容、傳播渠道、受傳者和傳播效果5箇方麵對官員微博進行瞭分析併提齣瞭相應的使用策略。
경과근사년적발전,관원미박목전이성위관원문정병여민호동적중요수단。작위일충신흥적전파수단,미박적전파과정여전통적전파과정상비발생료흔대변화,종전파자、전파내용、전파거도、수전자화전파효과5개방면대관원미박진행료분석병제출료상응적사용책략。
After nearly four years of development, officials' microblog has now become an important way of government officials'administration and interaction with people. As a new means of communication, microblog has been seen as a different communication process and faced new problems. The article analyzes this new process from the changes in communicator, communication content, communication channel, receiver and communication effect and puts forward new strategies for officials' use.