CAJ | 학술논문

网络时代体育新闻传播具有时效性强，信息容量广，多媒体综合性、交互性和娱乐化等特性。媒介发展对报纸体育新闻标题提出了新的要求：从追求“可读性”向追求“易读性”和“悦读性”转变，从注重信息传播向注重观点传播转变。报纸在报道李娜近年来在网球四大满贯比赛新闻时，标题用语呈现出8方面的特征：嵌名入题、流行语拟题、口语制题、引语作题、标点为题、化用仿词、活用数词和善用动词。
망락시대체육신문전파구유시효성강，신식용량엄，다매체종합성、교호성화오악화등특성。매개발전대보지체육신문표제제출료신적요구：종추구“가독성”향추구“역독성”화“열독성”전변，종주중신식전파향주중관점전파전변。보지재보도리나근년래재망구사대만관비새신문시，표제용어정현출8방면적특정：감명입제、류행어의제、구어제제、인어작제、표점위제、화용방사、활용수사화선용동사。
In the network era, sports news communication is characterized by highly time sensitive, high informa-tion capacity, multimedia comprehensive, interactive and entertaining. Media development has put forward new re-quirements for sports news headlines on newspapers：transformation from pursuing“readability”to pursuing“legi-bility” and “reading happiness”, and transformation from focusing on information communication to focusing on viewpoint communication. When newspapers reported news about LI Na’s 4 tennis grand slam tournaments in re-cent years, their headline phrasing showed 8 types of characteristics：headlines with a name, headlines with a buzz-word, headlines with a colloquial word, headlines with a quote, headlines with a punctuation, headlines with an imi-tative word, headlines with a flexibly used numeral and headlines with a cleverly used verb.