CAJ | 학술논문

随着农业科技发展环境的改善和发展，创新性农业技术推广模式不断涌现，通过推广机制创新为不同农业经营主体提供适用性强、匹配度高的农技服务对提升农业技术利用率具有重要的作用。本文从农户分化与兼业行为、农技的供需契合、农户对技术采纳行为及影响因素、参与式农技推广模式、需求导向型农技推广产生背景及理论内涵等五个方面回顾分析了国内外有关需求导向型农技推广研究的进展情况，表明与传统农技推广研究相比，需求导向型农技推广在研究内容、方法和范围方面存在滞后性。
수착농업과기발전배경적개선화발전，창신성농업기술추엄모식불단용현，통과추엄궤제창신위불동농업경영주체제공괄용성강、필배도고적농기복무대제승농업기술이용솔구유중요적작용。본문종농호분화여겸업행위、농기적공수계합、농호대기술채납행위급영향인소、삼여식농기추엄모식、수구도향형농기추엄산생배경급이론내함등오개방면회고분석료국내외유관수구도향형농기추엄연구적진전정황，표명여전통농기추엄연구상비，수구도향형농기추엄재연구내용、방법화범위방면존재체후성。
With the agro-technical development and improvement, many innovative agricultural extension patterns emerged, which play an important role in providing high-quality technology service for different agro-businesses. This paper reviews domestic and foreign research on demand-oriented agricultural extension from five aspects： rural-household differentiation and concurrent business behaviors, supply-demand situation of agriculture technology, farmers＂ willingness and influencing factors on technology, participating popularization model in agricultural technology and the background of demand-oriented agricultural extension, and discovers that comparing with the traditional extension pattern, the demand-oriented agricultural extension has lagged behind in terms of contents, range and methods.