CAJ | 학술논문

本文以专业市场商户为研究对象，从平衡计分卡的财务、客户、内部流程、学习与成长四个维度设计专业市场商户业绩评价指标，利用层次分析法确定权重，综合运用模糊综合法、BP神经网络的评价方法构建了专业市场商户评价模型，并运用MATLAB仿真工具通过学习样本的训练，使模型的误差达到预定的范围内，验证了评价模型的科学性和合理性．从而为专业市场提供了选择的规范化的科学方法。文章最后对评价结果提出了针对性的措施，以提高商户的业绩，最终达到商户与专业市场共同成长的目的。
본문이전업시장상호위연구대상，종평형계분잡적재무、객호、내부류정、학습여성장사개유도설계전업시장상호업적평개지표，이용층차분석법학정권중，종합운용모호종합법、BP신경망락적평개방법구건료전업시장상호평개모형，병운용MATLAB방진공구통과학습양본적훈련，사모형적오차체도예정적범위내，험증료평개모형적과학성화합이성．종이위전업시장제공료선택적규범화적과학방법。문장최후대평개결과제출료침대성적조시，이제고상호적업적，최종체도상호여전업시장공동성장적목적。
Taking professional market merchants as the research objects, we designed achievement appraisal targets based on the bal- anced scorecard in the dimensions of finance, customer, internal processes, and learning and growth, and confirmed the weights by adopting analytic hierarchy process to build an evaluation model with the comprehensive fuzzy evaluation method and the BP neural network. With the support of MATLAB, we also proved the scientific nature and rationality of the evalu- ation model, which might provide a scientific method of management of the standardization of the merchants for the specialized market. Finally, we put forward targeted measures to improve business performance according to the evaluation and achieve the goal of growth for both merchants and specialized market.