中国流通经济
中國流通經濟
중국류통경제
China Business and Market
2014年
2期
97~102
,共null页
可追溯 信息不对称 有效传递
可追溯 信息不對稱 有效傳遞
가추소 신식불대칭 유효전체
traceability; information asymmetry; effective transmitting
食品领域的复杂性及食品生产的特殊性,导致了食品可追溯信息形成过程的特殊性.食品可追溯信息兼有搜寻品、经验品和信任品的信息特征.有效的信息传递可以激励相关企业进行竞争,生产出高品质的产品.品牌、质量认证、质量标签管理、广告以及质量分级管理是食品可追溯信息的有效传递形式.
食品領域的複雜性及食品生產的特殊性,導緻瞭食品可追溯信息形成過程的特殊性.食品可追溯信息兼有搜尋品、經驗品和信任品的信息特徵.有效的信息傳遞可以激勵相關企業進行競爭,生產齣高品質的產品.品牌、質量認證、質量標籤管理、廣告以及質量分級管理是食品可追溯信息的有效傳遞形式.
식품영역적복잡성급식품생산적특수성,도치료식품가추소신식형성과정적특수성.식품가추소신식겸유수심품、경험품화신임품적신식특정.유효적신식전체가이격려상관기업진행경쟁,생산출고품질적산품.품패、질량인증、질량표첨관리、엄고이급질량분급관리시식품가추소신식적유효전체형식.
The complexity of food area and the specificity of food production lead to the specificity of the formation of food traceability information. Food traceability information has the characteristics of search, experience and credence goods. The effective information transmitting can encourage related enterprises to compete with each other and produce goods with high quality. Brand, quality certificate, quality label management, advertisement and quality classification management are the forms of the effective transmitting of food traceability information.