CAJ | 학술논문

在线评论对消费者购物选择具有重要的影响，但日益增加的海量信息导致了信息过载等问题。因此，判断和识别评论信息的有用性具有重要的研究意义。本文采用文本挖掘和统计分析方法，从评论信息特征和评论者信息两个角度。对在线评论获得有用投票数的影响因素进行了分析，并通过亚马逊商城的用户评论样本，具体研究了各因素的影响作用。研究发现：评论评分对在线评论的有用投票数具有负向影响，而评论信息丰富性和历史评论有用性评价对其具有正向影响。
재선평론대소비자구물선택구유중요적영향，단일익증가적해량신식도치료신식과재등문제。인차，판단화식별평론신식적유용성구유중요적연구의의。본문채용문본알굴화통계분석방법，종평론신식특정화평론자신식량개각도。대재선평론획득유용투표수적영향인소진행료분석，병통과아마손상성적용호평론양본，구체연구료각인소적영향작용。연구발현：평론평분대재선평론적유용투표수구유부향영향，이평론신식봉부성화역사평론유용성평개대기구유정향영향。
Online reviews have become the important reference for consumers, shopping, but the increasing mass informa- tion results in information overload. So judgement and identification of helfulness reviews have important research significance. Using text minning and statistic analysis methods, this paper studied the determinants of voting for the helpfulness of online re- views, from the viewpoint of information features and reviewer information of online reviews. And this paper analysed the impact of each variable on helpfulness of online reviews, based on online user reviews of Amazon. The results indicated that review rating had negative influence on the number of helpfulness votes; review information richness and reviewer＇s helpfulness of previous re- views had significant positive influence on the number of helpfulness votes.