华东经济管理
華東經濟管理
화동경제관리
East China Economic Management
2014年
2期
150~154
,共null页
储蓄 消费 自我建构 群体规范 社会认同
儲蓄 消費 自我建構 群體規範 社會認同
저축 소비 자아건구 군체규범 사회인동
saving;consumtions;self-construal;group norm;social identity
储蓄和消费对国家经济的发展有着极大的影响，如果要改变中国蔓见有的低消费高储蓄的现状，必须从个人的储蓄消费行为着手，研究可能对个人的储蓄和消费行为产生影响的因素。文章研究了自我建构和群体规范的交互作用对人们储蓄和消费的影响，研究发现：相依自我在群体规范分别表现为消费和储蓄时，其消费意愿有着显著差异，而独立自我在群体规范分别表现为储蓄和消费时，消费意愿没有显著差异。研究探索了影响储蓄和消费行为的因素，丰富了自我建构和储蓄消费相关理论，对降低储蓄促进消费有着一定的指导意义。
儲蓄和消費對國傢經濟的髮展有著極大的影響，如果要改變中國蔓見有的低消費高儲蓄的現狀，必鬚從箇人的儲蓄消費行為著手，研究可能對箇人的儲蓄和消費行為產生影響的因素。文章研究瞭自我建構和群體規範的交互作用對人們儲蓄和消費的影響，研究髮現：相依自我在群體規範分彆錶現為消費和儲蓄時，其消費意願有著顯著差異，而獨立自我在群體規範分彆錶現為儲蓄和消費時，消費意願沒有顯著差異。研究探索瞭影響儲蓄和消費行為的因素，豐富瞭自我建構和儲蓄消費相關理論，對降低儲蓄促進消費有著一定的指導意義。
저축화소비대국가경제적발전유착겁대적영향，여과요개변중국만견유적저소비고저축적현상，필수종개인적저축소비행위착수，연구가능대개인적저축화소비행위산생영향적인소。문장연구료자아건구화군체규범적교호작용대인문저축화소비적영향，연구발현：상의자아재군체규범분별표현위소비화저축시，기소비의원유착현저차이，이독립자아재군체규범분별표현위저축화소비시，소비의원몰유현저차이。연구탐색료영향저축화소비행위적인소，봉부료자아건구화저축소비상관이론，대강저저축촉진소비유착일정적지도의의。
Savings and consumptions have a significant impact on the development of national economy.If China＇s current situation of low ratio of consumptions and high ratio of savings need to be changed,it should start with the study of factors which influence consumers＇ personal savings and consumptions behaviors.The paper studies the influence of the interaction of self-construction and group norm on people＇s savings and consumptions behaviors.The results indicate that when group norm shows savings and consumptions respectively,the interdependent self-construal people＇s consuming intention under different group norms has a significant difference,but independent self-construal people＇s consuming intention is not signifi-cantly different.The study explores the factors that affect people＇s savings and consumptions behaviors,enriches the theory of self-construal and the theory of savings and consumptions.and has a certain practical significance to reduce savings and promote consumptions.
