CAJ | 학술논문

问卷调查已成为非常重要的实证研究方式，社会化媒体为网络调查的实施提供了新的平台调查者可利用该平台，采用混合调查模式来收集数据，以弥补单一调查方式样本涵盖率低的缺陷．论文采用验证性因子分析，研究了纸笔调查、网页调查、BBS调查、微博调查以及SNS调查问的测量等同性问题．研究结果表明：五组调查存在相同的基本测量结构及因子载荷矩阵；除纸笔调查外．其余四种平台调查还满足因子协方差矩阵等同性；而微博调查与SNS调查则更是具备截距等同性．
문권조사이성위비상중요적실증연구방식，사회화매체위망락조사적실시제공료신적평태조사자가이용해평태，채용혼합조사모식래수집수거，이미보단일조사방식양본함개솔저적결함．논문채용험증성인자분석，연구료지필조사、망혈조사、BBS조사、미박조사이급SNS조사문적측량등동성문제．연구결과표명：오조조사존재상동적기본측량결구급인자재하구진；제지필조사외．기여사충평태조사환만족인자협방차구진등동성；이미박조사여SNS조사칙경시구비절거등동성．
Questionnaire survey has been a very important way for empirical research. Social media provides a new platform for implementing web surveys. Nowadays investigators call use mixed survey modes to collect data based on the social media to make up for the problem of low sample coverage in a single survey mode. By using the CFA, this paper studied the tneasurement equivalence among the pcn- and-pcneil survey, wen survey, BBS survey, micro blog survey and SNS survey. Tile results show that these five survey methods have the saine basic structure and factor loading matrix. Except for pen-and-peneil survey, the rest four survey methods ineet the equivalence of factor covarianee matrix. Furthermore, the micro blog survey and SNS survey have equivalence in the intercepts.