生态经济
生態經濟
생태경제
Ecological Economy
2014年
3期
52~55
,共null页
新生代白领 阳台农业 Logit模型 计划行为理论
新生代白領 暘檯農業 Logit模型 計劃行為理論
신생대백령 양태농업 Logit모형 계화행위이론
white-collar workers of new generation; balcony agriculture; Logit model; theory of planned behavior
利用福建省福州市的224个样本数据，基于计划行为理论（theory of planned behavior，TPB），运用Logit模型对新生代白领的城市阳台衣业种植意愿及影响因素进行了分析。研究表明：阳台面积、感知易用性、感知风险、阳台种植经历等因素的影响比较显著，而性别、受教育程度、婚姻状况、月休息时间、家庭月总收入、房源拥有情况、购买果蔬关注点、感知有用性、感知便利性、技术知识、信息获取渠道影响不显著。
利用福建省福州市的224箇樣本數據，基于計劃行為理論（theory of planned behavior，TPB），運用Logit模型對新生代白領的城市暘檯衣業種植意願及影響因素進行瞭分析。研究錶明：暘檯麵積、感知易用性、感知風險、暘檯種植經歷等因素的影響比較顯著，而性彆、受教育程度、婚姻狀況、月休息時間、傢庭月總收入、房源擁有情況、購買果蔬關註點、感知有用性、感知便利性、技術知識、信息穫取渠道影響不顯著。
이용복건성복주시적224개양본수거，기우계화행위이론（theory of planned behavior，TPB），운용Logit모형대신생대백령적성시양태의업충식의원급영향인소진행료분석。연구표명：양태면적、감지역용성、감지풍험、양태충식경력등인소적영향비교현저，이성별、수교육정도、혼인상황、월휴식시간、가정월총수입、방원옹유정황、구매과소관주점、감지유용성、감지편리성、기술지식、신식획취거도영향불현저。
From 224 sample data in Fuzhou of Fujian Province, based on theory of planned behavior, the paper adopts Logit model and analyses the factors affecting urban balcony agriculture willingness of white-collar workers of new generation. Research shows that balcony area, perceived ease of use, perceived risk and balcony planting experience are significant factors, and that gender, education, marital status, month break, family monthly income, housing ownership, vegetables concerns, perceived usefulness, perceived convenience, technical knowledge and information access are not significantly factors.
