CAJ | 학술논문

一般理解，霍尔模式开启了受众研究之门。本文却认为霍尔模式最终澄明了意识形态编码对于受众解码的意义限制，并揭示了诸文化形式、尤其是大众传播媒介的意识形态本质，进而指向了对媒介的意识形态批判之路。霍尔模式所提出的三种解码策略对于真实受众的发现并无帮助。从现象学角度分析霍尔模式能够对其进行补充，赋予受众研究理论上和操作上的可能性。
일반리해，곽이모식개계료수음연구지문。본문각인위곽이모식최종징명료의식형태편마대우수음해마적의의한제，병게시료제문화형식、우기시대음전파매개적의식형태본질，진이지향료대매개적의식형태비판지로。곽이모식소제출적삼충해마책략대우진실수음적발현병무방조。종현상학각도분석곽이모식능구대기진행보충，부여수음연구이론상화조작상적가능성。
General understanding of the Hall Model opens the door to the Audience Research. But the Huall Model ultimate proof that the encording of the Ideology gives the decording of the Audience＇s limits, And reveals the various Cultural Forms, particularly the Ideological nature of the Mass Media, and then turn to the road of the Ideology criticism of the Media. The Hall Model is given for the three decoding strategy that does not help to find the real audience. Phenomenological Analysis to give the Audience Reseach the possibility of theory and operation, and the HallModel can be supplemented the Audience Research.