价格月刊
價格月刊
개격월간
Prices Monthly
2014年
2期
72~75
,共null页
连锁超市 零售价格 营销策略
連鎖超市 零售價格 營銷策略
련쇄초시 령수개격 영소책략
chain supermarket retail price marketing strategy
大型超市是目前国内零售企业与外资零售企业竞争的焦点,这一类零售企业也是国内发展最快的业态之一,在分析国内外连锁超市发展状况和连锁超市零售价格策略的基础上,对连锁超市的营销策略进行了思考.
大型超市是目前國內零售企業與外資零售企業競爭的焦點,這一類零售企業也是國內髮展最快的業態之一,在分析國內外連鎖超市髮展狀況和連鎖超市零售價格策略的基礎上,對連鎖超市的營銷策略進行瞭思攷.
대형초시시목전국내령수기업여외자령수기업경쟁적초점,저일류령수기업야시국내발전최쾌적업태지일,재분석국내외련쇄초시발전상황화련쇄초시령수개격책략적기출상,대련쇄초시적영소책략진행료사고.
As one of business forms which saw the fastest growth at present, large supermarkets are currently sitting on the focus of domestic retail enterprises and foreign-funded retail enterprises competition. Based on the analysis of domestic and foreign chain supermarket development and retail price strategies, the paper gives thoughts on chain supermarket marketing strategies.
