CAJ | 학술논문

随着中国经济的快速发展,居民收入水平大幅提高,富裕人群快速涌现带来中国奢侈品市场蓬勃发展,奢侈品消费呈现出“井喷式”增长态势.虽然国际奢侈品市场受到国际金融危机影响一度出现疲软,但中国市场逆势上扬.本文主要对男装行业奢侈品消费的现状,行业市场细分、产品消费者及行业发展前景进行综合分析及预测,并为男装定制市场发展提供参考.
수착중국경제적쾌속발전,거민수입수평대폭제고,부유인군쾌속용현대래중국사치품시장봉발발전,사치품소비정현출“정분식”증장태세.수연국제사치품시장수도국제금융위궤영향일도출현피연,단중국시장역세상양.본문주요대남장행업사치품소비적현상,행업시장세분、산품소비자급행업발전전경진행종합분석급예측,병위남장정제시장발전제공삼고.
With the rapid development of China＇s economy, the income level of domestic residents grow significantly. The sprouting of wealthy populations in China brings China＇s luxury market to flourishing life and the consumption of luxu- ries shows a blowout growth. Although international luxury market was affected by global financial crisis, however, Chinese market still bucks the trend. The article makes comprehensive analysis and forecast of the status quo of luxury consumption of men＇s garment industry, market segments, product consumers and industry development prospect as well as offers the reference for market development of men＇s garments.