CAJ | 학술논문

在工业循环经济实践中，有的企业在技术上解决了资源的循环利用，但并未取得相应的经济效益。通过对循环经济中存在的根本问题进行研究，认为“三循环模式”，即物质循环、价值循环以及品牌循环，可以从理论上解决循环经济的有效性问题。其中，物质循环和价值循环使循环经济本身的顺利发展得到保证，品牌循环使得企业的盈利模式将从资源本身转向到非资源方向，从而保证了资源的可持续发展。因此，为解决“循环而不经济”的问题，心重视品牌先行策略、情感利益策略和免费派生策略的应用。
재공업순배경제실천중，유적기업재기술상해결료자원적순배이용，단병미취득상응적경제효익。통과대순배경제중존재적근본문제진행연구，인위“삼순배모식”，즉물질순배、개치순배이급품패순배，가이종이론상해결순배경제적유효성문제。기중，물질순배화개치순배사순배경제본신적순리발전득도보증，품패순배사득기업적영리모식장종자원본신전향도비자원방향，종이보증료자원적가지속발전。인차，위해결“순배이불경제”적문제，심중시품패선행책략、정감이익책략화면비파생책략적응용。
In practice, some industrial enterprises have realized recycling use in technology, but could not get any profit from it. After analyzing the fundamental problem of the circular economy, the paper advances the ＂treble recycling model＂ which includes material recycling, value recycling and brand recycling. The material recycling and value recycling are essential for the development of the circular economy, while the brand recycling changes the profit model from resource-centered direction to non-resource direction. Thus, the recycling system can develop stably. Therefore, to handle the problem of ＂recycling without profit＂ ,strategies of the brand strategy, emotional strategy, and freely derived business strategy should be emphasized.