CAJ | 학술논문

创业导向是提升企业绩效的重要因素，现有文献对两者间关系进行了多角度研究。本文探索性地引入国际市场势力这一中介变量，通过概念模型构建与实证分析揭示跨国创业导向、国际市场势力与企业国际化绩效间的相互影响关系，探讨国际市场势力在跨国创业导向与国际化绩效间的中介效应。研究发现，（1）跨国创业导向是企业的“国际化基因”，它通过跨国经营的创新性、先动性与风险承担性对企业国际化绩效产生积极的显著性影响；（2）跨国创业导向对企业国际市场势力有显著正向影响，而后者又对企业国际化绩效产生显著影响；（3）国际市场势力在跨国创业导向与企业国际化绩效关系间具有中介效应，大企业的国际市场势力具有完全中介效应，而中小企业跨国经营的风险承担性偏弱，其国际市场势力在跨国创业导向与国际化绩效关系中仅有部分中介效应。本文不仅拓展了创业导向理论在开放条件下的理论构建与应用，而且对于众多跨国企业提升国际市场势力和国际化绩效提供了有益启示。
창업도향시제승기업적효적중요인소，현유문헌대량자간관계진행료다각도연구。본문탐색성지인입국제시장세력저일중개변량，통과개념모형구건여실증분석게시과국창업도향、국제시장세력여기업국제화적효간적상호영향관계，탐토국제시장세력재과국창업도향여국제화적효간적중개효응。연구발현，（1）과국창업도향시기업적“국제화기인”，타통과과국경영적창신성、선동성여풍험승담성대기업국제화적효산생적겁적현저성영향；（2）과국창업도향대기업국제시장세력유현저정향영향，이후자우대기업국제화적효산생현저영향；（3）국제시장세력재과국창업도향여기업국제화적효관계간구유중개효응，대기업적국제시장세력구유완전중개효응，이중소기업과국경영적풍험승담성편약，기국제시장세력재과국창업도향여국제화적효관계중부유부분중개효응。본문불부탁전료창업도향이론재개방조건하적이론구건여응용，이차대우음다과국기업제승국제시장세력화국제화적효제공료유익계시。
Entrepreneurial orientation is an important factor that helps im- prove enterprise performance, and there are lots of existing researches on the rela- tionship between the two from multiple perspectives. Based on the developing en- trepreneurial orientation theory, this paper explores the intermediate effect of inter- national market power （IMP） between international entrepreneurial orientation （IEO） and international performance （IP）, and reveals the interaction relationship between them. The study finds that：（1） IEO serves as the competence conditions of internationalizing enterprises, which exercises positive effect on IP through in- ternational market innovativeness, proactiveness and risk-takings; （2） lEO has a significant positive effect on enterprise IMP which in turn has a significant im- pact on IP; （3） IMP plays an mediation role between lEO and IP; （4） The inter- mediate effect of large enterprises is stronger than small and medium-sized ones. All in all, this paper not only extends the construction and application of the en- trepreneurial orientation theory under the open condition, but also provides useful implications to help improve IMP and IP of internationalizing enterprises.