CAJ | 학술논문

绿色创业导向转化为组织绩效的路径一直是国内外学术界关注的焦点。本研究提出绿色动态能力构念，并将绿色动态能力作为中介变量，环境不确定性作为调节变量，构建了新服务企业绿色创业导向对企业成长影响的概念模型，以国内215家企业为样本对其进行实证检验。研究发现，绿色动态能力在新服务企业绿色创业导向与企业成长之间发挥着部分中介作用，环境不确定性发挥着正向调节作用，同时，环境不确定性还在绿色创业导向与绿色动态能力之间发挥着正向调节作用。
록색창업도향전화위조직적효적로경일직시국내외학술계관주적초점。본연구제출록색동태능력구념，병장록색동태능력작위중개변량，배경불학정성작위조절변량，구건료신복무기업록색창업도향대기업성장영향적개념모형，이국내215가기업위양본대기진행실증검험。연구발현，록색동태능력재신복무기업록색창업도향여기업성장지간발휘착부분중개작용，배경불학정성발휘착정향조절작용，동시，배경불학정성환재록색창업도향여록색동태능력지간발휘착정향조절작용。
The path by which green entrepreneurial orientation （GEO） is transformed into organizational performance has been a focus of academic enquiries. This study brings forth the concept of green dynamic capabilities （GDC） , and builds a conceptual model of GEO influence on business growth in new service enterprises with GDC as a mediating variable and envi- ronmental uncertainty as an adjustment variable. Through an empirical study with a sample of 215 firms from five cities in Chi- na, it is found that GDC plays a partial mediating role between GEO and business growth in new service enterprises, and envi- ronmental uncertainty plays a positive regulatory role therein as well as between GEO and GDC.