软科学
軟科學
연과학
Soft Science
2014年
3期
114~118
,共null页
在线信誉反馈系统 成本 收益
在線信譽反饋繫統 成本 收益
재선신예반궤계통 성본 수익
online reputation systems; cost; benefit
从感知成本和收益的角度,探索了用户参与在线信誉反馈系统的驱动力.实证研究发现,感知成本负向影响用户的参与度,且是影响系数最大的因素;乐于助人、个人分享动机以及感知收益对参与意愿具有正向显著影响;感知收益的影响系数最小.
從感知成本和收益的角度,探索瞭用戶參與在線信譽反饋繫統的驅動力.實證研究髮現,感知成本負嚮影響用戶的參與度,且是影響繫數最大的因素;樂于助人、箇人分享動機以及感知收益對參與意願具有正嚮顯著影響;感知收益的影響繫數最小.
종감지성본화수익적각도,탐색료용호삼여재선신예반궤계통적구동력.실증연구발현,감지성본부향영향용호적삼여도,차시영향계수최대적인소;악우조인、개인분향동궤이급감지수익대삼여의원구유정향현저영향;감지수익적영향계수최소.
This paper discusses that why users take part in online reputation feedback systems from the perception of cost and benefit. The result show that perceived cost have a negative effect on users＇ participation, and the regression coefficient is the largest. Helpfulness, personal sharing motivation and perceived benefit have significant positive effects on users＇ par- ticipation intention. And the regression coefficient of perceived benefit is the smallest.
