CAJ | 학술논문

认知研究是近年来在国际创业领域的一个重要研究取向,对于更全面认识创业过程有积极的意义.创业认知有五个重要领域需要梳理：创业意向的研究现状和理论模型;认知启发式研究在创业心理研究中的潜在价值;与创业有关的一些认知偏差变量;架构和前景理论在创业研究中的应用;自我效能感与内在动机两个认知变量在创业研究中的应用.
인지연구시근년래재국제창업영역적일개중요연구취향,대우경전면인식창업과정유적겁적의의.창업인지유오개중요영역수요소리：창업의향적연구현상화이론모형;인지계발식연구재창업심리연구중적잠재개치;여창업유관적일사인지편차변량;가구화전경이론재창업연구중적응용;자아효능감여내재동궤량개인지변량재창업연구중적응용.
Cognitive research in recent years is an important research orientation in the field of entrepreneurship, and is of positive significance to understand the entrepreneurial process comprehensively. Compared to the West, the number of domestic researches was very few, and mainly those focusing on the study of entrepreneurial intention. In order to facilitate a more comprehensive understanding of the current status of entrepreneurial cognition research, this paper generalized the entrepreneurial cognition of five important areas. First, the research status and theoretical models of entrepreneurial intention were summarized; second, the potential value of cognitive heuristic research in entrepreneurship research, analyzed ; thirdly, some of entrepreneurship - related cognitive bias variables were overviewed ; fourthly, it discussed the application of framing and prospect theory in entrepreneurship research; and fifthly, self- efficacy and intrinsic motivation were briefly introduced.