CAJ | 학술논문

体育传播作为一种文化现象,它是媒介变迁与文明演进的共时性过程.国家形象构建是国家综合国力的体现,在国家形象的构建过程中,需要诸多元素的参与,国家的文化影响是其重要因素.分析认为,体育文化传播对提升、塑造完美的国家形象有重要而积极的影响.
체육전파작위일충문화현상,타시매개변천여문명연진적공시성과정.국가형상구건시국가종합국력적체현,재국가형상적구건과정중,수요제다원소적삼여,국가적문화영향시기중요인소.분석인위,체육문화전파대제승、소조완미적국가형상유중요이적겁적영향.
As one form of cultural communication, sports cultural communication demonstrates the medial changes and civilization evolution. The construction of national image demonstrates the comprehensive national power, involving multiple factors such as cultural impact. The sports cultural communication is vital for constructing a good national image.