CAJ | 학술논문

作为网络经济学和产业组织理论前沿领域的双边市场理论近年来取得了较多的研究成果。在理论层面，关于双边市场的理论研究主要集中在平台企业的定价策略、平台竞争下的单归属与多归属以及双边市场的反垄断审查等问题上。而在实践层面，具有双边市场特征的产业大量存在于现实生活中，如银行卡产业、互联网产业、传媒产业等。在未来的研究中，双边市场的反垄断问题以及动态优化模型在双边市场相关产业中的运用问题都不容忽视。
작위망락경제학화산업조직이론전연영역적쌍변시장이론근년래취득료교다적연구성과。재이론층면，관우쌍변시장적이론연구주요집중재평태기업적정개책략、평태경쟁하적단귀속여다귀속이급쌍변시장적반롱단심사등문제상。이재실천층면，구유쌍변시장특정적산업대량존재우현실생활중，여은행잡산업、호련망산업、전매산업등。재미래적연구중，쌍변시장적반롱단문제이급동태우화모형재쌍변시장상관산업중적운용문제도불용홀시。
In recent years, the two-sided market theory which is the frontier field of both Network E- conomics and Industrial Organization Theory has, to some extent, overturned the conventional eco- nomic phenomena of single market. The researches of two-sided market theory mainly focus on issues like pricing strategy of platforms, single-homing and multi-homing platform competition and anti-mo- nopoly scrutiny. Whereas in practice, plenty of industries such as Bankcard, media and the Internet display the characteristics of two-sided market. Anti-monopoly scrutiny and the application of dynamic optimization models in the two-sided markets in related industries are both indispensible in future research.