CAJ | 학술논문

体育与传媒的公共关系是体育传播学的研究热点，将天空卫视收购曼联队的案例作为研究对象，分析国际大型传媒集团采取的收购职业球队的行动，将这一收购行动置于转播权、政治背景和职业体育行业环境中考察，通过分析国际传媒公司与新技术、球迷情绪、地方认同和国家认同之间的联系与冲突，力求在技术扩张时代加深对国际媒体和职业体育间重要关系的理解。
체육여전매적공공관계시체육전파학적연구열점，장천공위시수구만련대적안례작위연구대상，분석국제대형전매집단채취적수구직업구대적행동，장저일수구행동치우전파권、정치배경화직업체육행업배경중고찰，통과분석국제전매공사여신기술、구미정서、지방인동화국가인동지간적련계여충돌，력구재기술확장시대가심대국제매체화직업체육간중요관계적리해。
The public relations between sports and the media is a hot research topic in the sports iournal ism Taking the mergers of Manchester United by Sky TV as the research object, the present research an alyzes the actions that the large international media groups take in the acquisition of the professional sports leagues in the context of the broadcast rights, the political background and the environment of pro fessional sports industries. Through the analysis of the links and conflicts between the international media companies and new technologies, the fan mood as well as the local and national identities, this thesis focu- ses on deepening the understanding of the significant relations between the international media and the professional sports in the era of technical expansion.