CAJ | 학술논문

近年来，大型体育赛事制服因穿着者众多，媒体曝光率高，社会反响大而受到极大关注。文章以2012年第3届亚洲沙滩运动会官方制服的设计工作为例，在设计过程中总结出一套完整流程。即在设计要求的前提下，根据赛事文化背景和视觉识别系统提炼出“故事包”，参考流行趋势和已有案例进行款式设计，最终将“故事包”和款式相结合，完成设计作品。遵循该流程开展工作，将能提高设计效率，并且可操作性强，对相关设计门类同样具有较高的指导意义。
근년래，대형체육새사제복인천착자음다，매체폭광솔고，사회반향대이수도겁대관주。문장이2012년제3계아주사탄운동회관방제복적설계공작위례，재설계과정중총결출일투완정류정。즉재설계요구적전제하，근거새사문화배경화시각식별계통제련출“고사포”，삼고류행추세화이유안례진행관식설계，최종장“고사포”화관식상결합，완성설계작품。준순해류정개전공작，장능제고설계효솔，병차가조작성강，대상관설계문류동양구유교고적지도의의。
In recent years, sports uniforms in major sports event have aroused great attention due to the growing number of wearers, high media exposure rate and great society concern. The present thesis takes the design work of the official uniforms for the third Asian Beach Games in 2012 for an instance, and thus summarizes a whole process of uniform design. Under the premise of the official requirements, the first step is to extract a ＂story package＂ from the game＇s cultural background and visual identification system. The second is to design the style with reference to fashion trends and existing cases, and then combine the story package with the style to achieve the complete design work. This process of high operability is able to improve the design efficiency, and play an instructive and positive guiding role to related design catego ries.