CAJ | 학술논문

构建了依赖价格的随机需求下的供应链定价延迟策略模型,运用博弈论对模型进行了分析,研究表明销售商采取定价延迟策略时,其制定的销售价格不会导致过量需求,并论证了此时销售商最优订购量的存在性和唯一性.进一步通过数值仿真分析发现：销售商采取定价延迟策略能够降低其市场不确定性风险,同时销售商的订购量增加,并提高了供应链系统成员的期望利润,尤其是当供应链系统渠道利润相对较小时,与无延迟相比定价延迟策略的优势更为明显.
구건료의뢰개격적수궤수구하적공응련정개연지책략모형,운용박혁론대모형진행료분석,연구표명소수상채취정개연지책략시,기제정적소수개격불회도치과량수구,병론증료차시소수상최우정구량적존재성화유일성.진일보통과수치방진분석발현：소수상채취정개연지책략능구강저기시장불학정성풍험,동시소수상적정구량증가,병제고료공응련계통성원적기망리윤,우기시당공응련계통거도리윤상대교소시,여무연지상비정개연지책략적우세경위명현.
In the uncertain fluctuation remarket environment,dealing with and avoiding the risk of uncertainty is particularly important.The postponement strategy is considered an effective strategy to realize agile supply chain management in order to deal with the risk of market uncertainty.In this paper,we build a price postponement strategy game model in a two-echelon supply chain under the price-dependent stochastic demand.In the non-cooperative game situation,a manufacturer acts as the leader and a retailer acts as the follower.We analyze the effect of price postponement on the decision-making and profit of members in a newsvendor model based on game theory.In this model,the manufacturer sets the wholesale price and offers a buyback contract to the retailer,and the retailer determines the order quantity and retail price.The retailer uses a postponement strategy by delaying its retail price decision until after remarker demand uncertainty is observed.Research shows that the retailer will never set a retail price which will induce excess demand under the price postponement strategy.This study demonstrates the existence and uniqueness of the optimal order quantity of the retailer.Numerical simulation also shows that the retailer＇s order quantity is more than and price is less than no-postponement when retailer adopts the price postponement strategy.This strategy can reduce market uncertainty risk for retailers under the price dependent stochastic demand.At the same time,with the increase of the manufacturer＇s production cost,the selling price （or expected price） will increase,order quantity will decrease,and the expected profit of the manufacture and retailer will decrease under the two pricing models.We also show that price postponement is quite beneficial for channel members and can increase the whole channel profit in the supply chain system.As such,price postponement could be viewed as a viable strategy to increase channel efficiency.In particular,the effect of price postponement is quite substantial when the production cost of a manufacturer is relatively high and the total channel profit of a supply chain is relatively small.This suggests that when the total channel profit is relatively small there is a signification advantage in obtaining more reliable information about market demand.At the same time,our results clearly demonstrate that to obtain more reliable information about market demand price postponement strategy should be adopted to effectively averse uncertain demand risk,and improve the efficiency of the whole supply chain system.