CAJ | 학술논문

旅游目的地之间的合作者行为是影响旅游业可持续发展的前提。已有文献论及旅游合作三种关系——政府部门之间、企业之间、社区之间，以及两种合作方式——基于正式的制度合作和基于非正式的关系合作，探索了区域旅游合作的范围和方式，但是对旅游合作者关系缺乏定量的研究。文章通过回顾区域旅游合作行为的相关理论，运用社会网络为技术工具，建构区域旅游合作者的行为模型。以中越跨国旅游合作区为例，研究发现，对于这类特殊的跨国旅游景区，旅游合作者构成一个多层关系的合作网络。其中以国家层面的正式制度合作在旅游合作中处于主导地位，而本地化的人际关系合作如民族之间情感、熟人之间的信任等因素也影响着合作者的行为。针对合作网络的不同方式，文章提出，中越跨界旅游目的地开发过程应该加强合作者之间社会关系如人员信任、民族情感、政治沟通等要素的培育。
여유목적지지간적합작자행위시영향여유업가지속발전적전제。이유문헌론급여유합작삼충관계——정부부문지간、기업지간、사구지간，이급량충합작방식——기우정식적제도합작화기우비정식적관계합작，탐색료구역여유합작적범위화방식，단시대여유합작자관계결핍정량적연구。문장통과회고구역여유합작행위적상관이론，운용사회망락위기술공구，건구구역여유합작자적행위모형。이중월과국여유합작구위례，연구발현，대우저류특수적과국여유경구，여유합작자구성일개다층관계적합작망락。기중이국가층면적정식제도합작재여유합작중처우주도지위，이본지화적인제관계합작여민족지간정감、숙인지간적신임등인소야영향착합작자적행위。침대합작망락적불동방식，문장제출，중월과계여유목적지개발과정응해가강합작자지간사회관계여인원신임、민족정감、정치구통등요소적배육。
Cooperative behavior in tourism destination is a condition for sustainable planning and development. This article firstly combs three kinds of tourism cooperation relationship such as government departments, enterprises, and communities, and shows two kinds of tourism cooperation mode, that is formal, institutional as well as informal, relation- based cooperation, using a network approach as perspective, taking the international tourism cooperation zone between China and Vietnam border as an example, the results show that the formal system of cooperation basing on country level play a dominant position, and the local interpersonal cooperation such as national relation-based items, in combination with national sympathy, trust variables, strongly positively influence cooperative behavior, therefore, this article has presented the cross-border tourism destination development need to pay more attention to its cooperation way between partnerships, at the same time, reinforced the cultivation of trust, emotion and communication between partners.