重庆工商大学学报：社会科学版
重慶工商大學學報：社會科學版
중경공상대학학보：사회과학판
Journal of Chongqing Technology and Business University Social Science Edition
2014年
2期
145~149
,共null页
思想政治教育工作 主题活动 品牌化
思想政治教育工作 主題活動 品牌化
사상정치교육공작 주제활동 품패화
ideological and political education work; theme activities; brand operation
创设主题活动并品牌化运营,既是落实中央加强和改进大学生思想政治教育工作指导意见的具体步骤,也是创新他教与自教相统一的思想政治教育工作模式的战略选择,更是构建思想政治教育工作长效机制的必然要求.内容定位与创新、价值传递、视觉设计、流程策划、传播管理等,则是主题活动品牌生成的关键环节.
創設主題活動併品牌化運營,既是落實中央加彊和改進大學生思想政治教育工作指導意見的具體步驟,也是創新他教與自教相統一的思想政治教育工作模式的戰略選擇,更是構建思想政治教育工作長效機製的必然要求.內容定位與創新、價值傳遞、視覺設計、流程策劃、傳播管理等,則是主題活動品牌生成的關鍵環節.
창설주제활동병품패화운영,기시락실중앙가강화개진대학생사상정치교육공작지도의견적구체보취,야시창신타교여자교상통일적사상정치교육공작모식적전략선택,경시구건사상정치교육공작장효궤제적필연요구.내용정위여창신、개치전체、시각설계、류정책화、전파관리등,칙시주제활동품패생성적관건배절.
Theme activity creation and its brand operations are not only real steps to enhance and improve the guiding idea for i- deological and political education of college students but also the strategic choice to innovate ideological and political education work mode by the unity of self-learning and learning from others, and are also the necessary requirement for the long-term mecha- nism to construct ideological and-political education work. The key link for brand generation of theme activities includes content o- rientation and innovation, value transmission, visual design, process planning, spreading management and so on.
