CAJ | 학술논문

利用珠三角大中型制造企业的调查数据，分别检验了战略柔性（先动柔性、响应柔性）、环境动态性在产品模块化（模块化设计、模块化生产）与竞争优势（品牌优势、大规模定制优势）间的中介与调节作用。结果表明：产品模块化对竞争优势有显著正向影响；产品模块化通过战略柔性完全中介作用于品牌优势；响应柔性在模块化设计、模块化生产与大规模定制优势的关系中分别起完全和部分中介作用，先动柔性则没有；环境动态性正向调节模块化生产与品牌优势的关系，负向调节模块化设计与竞争优势的关系，而在模块化生产与大规模定制优势关系中的调节作用不显著。
이용주삼각대중형제조기업적조사수거，분별검험료전략유성（선동유성、향응유성）、배경동태성재산품모괴화（모괴화설계、모괴화생산）여경쟁우세（품패우세、대규모정제우세）간적중개여조절작용。결과표명：산품모괴화대경쟁우세유현저정향영향；산품모괴화통과전략유성완전중개작용우품패우세；향응유성재모괴화설계、모괴화생산여대규모정제우세적관계중분별기완전화부분중개작용，선동유성칙몰유；배경동태성정향조절모괴화생산여품패우세적관계，부향조절모괴화설계여경쟁우세적관계，이재모괴화생산여대규모정제우세관계중적조절작용불현저。
By using 381 data from the manufacturing enterprises in PRD, the mediating strategic flexibility （proactive flexibility and reactive flexibility） and the moderating effect of effect of environ ment dynamism on the relationship between product modularity （modular design and modular produc- tion） and competitive advantage （brand strength and mass customization） are tested respectively. The results show that product modularity has positive effect on competitive advantage and strategic flexi- bility plays a total mediating effect on the relationship between product modularity and competitive ad- vantage; reactive flexibility has a total mediating effect on the relationship between modular design and mass customization and a partial mediating effect on the relationship between modular production and mass customization, but proactive flexibility not; environmental dynamism has a positive modera- ting effect on the relationship between modular production and brand strength, but a negative modera- ting effect on the relationship between modular design and competitive advantage. In addition, the moderating effect of environment dynamism on the relationship between modular production and mass customization is not significant. Key words：