CAJ | 학술논문

商业模式创新研究是近年来商业模式研究领域的一个热点问题,国内外研究者们也取得了一些认可度较高的成果,但尚不够完善.站在战略的角度上,企业在面临新技术、动态环境和市场机会时,都要以客户为中心,优化核心价值链,以拥有更加灵活的应变能力为核心,必须通过对市场的重新定义、以产品或服务为核心、以技术为核心、改变分销渠道、改变收入模式、价值链整合等方式找出可靠、正确的企业商业模式创新的途径.
상업모식창신연구시근년래상업모식연구영역적일개열점문제,국내외연구자문야취득료일사인가도교고적성과,단상불구완선.참재전략적각도상,기업재면림신기술、동태배경화시장궤회시,도요이객호위중심,우화핵심개치련,이옹유경가령활적응변능력위핵심,필수통과대시장적중신정의、이산품혹복무위핵심、이기술위핵심、개변분소거도、개변수입모식、개치련정합등방식조출가고、정학적기업상업모식창신적도경.
Research on business model innovation is a hot topic in the field concerned in re- cent years. Although achievements have been made home and abroad, there are still some points that need to be perfected. Enterprises should pay more attention to customer-first o- rientation, core value chain optimization and flexible strain capacity when they face new technology, dynamic environment and market opportunities. To redefine the market, to take the product, service and technology as the core, to change the sales channel and income pattern, and to integrate the value chain are effective ways to find out a reliable and suitable route for business model innovation.