价格月刊
價格月刊
개격월간
Prices Monthly
2014年
3期
70~72
,共null页
中小企业 电子商务 网络营销
中小企業 電子商務 網絡營銷
중소기업 전자상무 망락영소
small and medium sized enterprises(SMEs) electronic commerce network marketing
互联网作为电子商务载体,已成为企业不可或缺的信息采集、传输和交换工具。电子商务是利用现代先进电子技术尤其是网络技术开展的新型商务模式,具有开放性、不受时空限制、低成本和高效率等特征。电子商务可以有效降低企业成本,迅速开辟新市场,给中小企业发展创造机遇,使中小企业能以较低的成本进入由大企业占优势的竞争环境,电子商务投入已被大多数中小企业列为企业常规预算。
互聯網作為電子商務載體,已成為企業不可或缺的信息採集、傳輸和交換工具。電子商務是利用現代先進電子技術尤其是網絡技術開展的新型商務模式,具有開放性、不受時空限製、低成本和高效率等特徵。電子商務可以有效降低企業成本,迅速開闢新市場,給中小企業髮展創造機遇,使中小企業能以較低的成本進入由大企業佔優勢的競爭環境,電子商務投入已被大多數中小企業列為企業常規預算。
호련망작위전자상무재체,이성위기업불가혹결적신식채집、전수화교환공구。전자상무시이용현대선진전자기술우기시망락기술개전적신형상무모식,구유개방성、불수시공한제、저성본화고효솔등특정。전자상무가이유효강저기업성본,신속개벽신시장,급중소기업발전창조궤우,사중소기업능이교저적성본진입유대기업점우세적경쟁배경,전자상무투입이피대다수중소기업렬위기업상규예산。
Internet ,a carrier of e-commerce is necessary for enterprise to gather , convey and exchange information. E- commerce which uses modern electronic technology, especially network to start a new business model is open, without the limitation of time and space, low cost and high efficiency. E-commerce can reduce the enterprise cost, exploit new markets rapidly and bring opportunities to small and medium-sized enterprises to make them enter into the competitive environment dominated by large enterprises with low cost, The investment of electronic commerce has been a major part of the regular budget in enterprise.